Made to Stick by Chip and Dan Heath
Ever since I left teaching, I've become more interested in the field of communication and marketing. Which, I admit, is strange because communication and marketing are pretty useful skills if you're a teacher. Except that, I think, a lot of teachers don't realize this. As an English teacher for almost 12 years, I wasn't provided with any kind of communications training, nor training on designing my message. We were given a lot of training on teaching strategies, teaching frameworks, philosophies, etc. Now, yes, some of the teaching strategy strategy training has to do with communication, but I don't recall any training or preparation that was meant for communication alone. Which, I think, is a pity. When I listen to my husband or my friends from corporate talk about communications training or how to market, I think, "Hey, these ideas are really useful to an educator." And I wonder why we don't talk about these things a lot. A lot of educators may kno...